Cannes Lions
WHITEHOUSE POST, Chicago / HUAWEI / 2018
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The film begins with striking imagery – traditional accoutrements of photography like lights and diffusers, abandoned and on fire as figures in the background stride purposefully away. The reason these people are willing to burn the old? Because they’ve embraced the new. Each one is armed with a Huawei P20 Pro, allowing them to take professional photographs quickly and easily. We see them in stunning vistas and incredible settings, using the phones to capture imagery like never before. We end with a woman on the beach, using her P20 Pro to capture the sunrise of a glorious new day – both for her and the world of photography as a whole.
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