Cannes Lions
2013 LTE WARP FLAME STICKER
CHEIL WORLDWIDE, Seoul / KOREA TELECOM / 2013
Overview
Entries
Credits
Overview
Description
Korea Telecom only created a flame sticker as a logo type for its LTE service brand, LTE WARP. Let people could play with it.
Execution
Flame Stickers in stationary stores, mobile messenger (KAKO TALK), SPA fashion brand 8 seconds's stores, SNS, TV commercial etc.
Outcome
No.1 brand that associates with ‘speed’. Exceeded over 2,000,000 LTE service subscribers in the world’s shortest period of time
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