Radio and Audio > Product & Service
WUNDERMAN COLOMBIA, Bogota / FARMATODO / 2015
Awards:
Overview
Credits
BriefExplanation
Farmatodo´s hand sanitizer is one of the best-selling products in the business, but in recent months, this declined due to the appearance of another product of the same category from the competition.
So we should launch a campaign to reinforce the benefits of the product in a convincing way and sales support.
ScriptInEnglish
MUSIC: DRAMATIC. CLASSICAL
MVO: In 1977, the face of Queen Elizabeth was depraved with some horrendous spectacles and protuberant moustache.
SFX: AUDIENCE LAUGHS.
MVO: Because of that, in 1998, the Buckingham freak circus noticed her and kidnapped her in the wrinkles of a sweaty tutu that belonged to a midget ballet dancer. In a tragic accident, the little dancer destroyed half of her forehead leaving her forever disfigured.
SFX: PAPER TEARING.
MVO: In 2001, she fell into the hands of Alfred, the owner of a seedy brothel who had strange rituals. He rubbed the inside of his ears with the Queen three times because he thought that way he would attract good fortune. They say that since then she has passed from hand to hand and that she has even rested under the sweat of battered socks.
ANNCR: A 5 pound bill has as many stories as it has bacteria. Protect your hands with Farmatodo’s hand sanitizer.
ScriptInOriginalLanguage
MUSIC: DRAMATIC. CLASSICAL
MVO: En 1977, el rostro de la Reina Isabel fue prostituido con horrendos anteojos y un protuberante bigote que invadió sus labios.
Así fue como en el 88, el circo de fenómenos de Buckingham fijó su atención en ella, secuestrándola en los confines del
sudoroso tutú de un enano bailarín de ballet.
En un trágico accidente, el pequeño bailarín destrozó la mitad de su frente, dejándola desfigurada para siempre.
En el 2001, cayó en manos de Alfred, el dueño de un burdel de mala reputación que tenía extraños rituales. Frotaba tres veces el interior de sus oidos con la Reina porque creía que así llamaría la buena suerte.
Comentan que desde esa época ha pasado de mano en mano y hasta se ha posado bajo el sudor de maltrechos calcetines.
ANNCR: En un billete de 5 libras esterlinas hay tantas historias como bacterias. Protege tus manos con gel antibacterial Farmatodo.
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