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DDB SOUTH AFRICA, Johannesburg / COMMISSION FOR GENDER EQUALITY / 2018
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Women have always had to fight for their rights, and gender equality in the workplace is still something they are fighting for. It's happening every day, in every industry, in every part of the world. The fact remains that women earn less, have less opportunities and believe their gender poses a hindrance to their careers. We depicted women, who when perceived as men, were likely to be given more opportunity, more pay, and more acceptance. They were shown as being given an advantage based on nothing more than the fact that they appeared to be male.
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