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IKEA PEE AD

AKESTAM HOLST, Stockholm / IKEA / 2018

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

EntrySummary

Starting a family is the start of a new life stage, where IKEA becomes super relevant.

We wanted to stay true to life (Where Life Happens) and break some cultural advertising taboos by focusing on the moment you discover your family is about to become bigger – essentially, when you pee on a stick. But what if the thing you peed on didn’t have to be conventional pregnancy test, but an ad?

Translation

Peeing on this ad may change your life

This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad.

995:– SUNDVIK crib, black-brown

Pee here:

WHERE LIFE HAPPENS

Legal: IKEA or anyone else involved in this promotion can not guarantee that this ad serves as a reliable pregnancy test. Always consult a doctor for questions about pregnancy. The price applies to IKEA FAMILY members. January 3, 2017 or as long as the stock is sufficient.

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