To announce the launch of Dos en Uno with gum inside, we are looking for situations whose ending is totally different from the beginning, the same as the consumer will feel when he tastes a caramel and unexpectedly ends up chewing gum.

We wanted to launch Dos en Uno Lollipop with bubble gum inside so we searched for situations where the beginning and the end were completely different, something like the feeling consumers will have with the product: they’ll begin tasting hard candy and end chewing gum.