Film > Culture & Context

NEVER LOST

DROGA5, PART OF ACCENTURE INTERACTIVE, New York / FACEBOOK / 2020

Awards:

Silver Cannes Lions
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Film
Supporting Images
Supporting Images

Overview

Credits

Overview

Write a short summary of what happens in the film

“Never Lost,” is a meditation on the power of human connection at a time when the simple act of seeing another person’s face was how we carried on. Set to an excerpt from Kae Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.

Please tell us about the social behaviour that inspired the work

The COVID-19 pandemic brought the world to a halt. A sudden lockdown left families, friends and coworkers physically separated from one another during an intense time of uncertainty. So we set out to show how the 2.7 billion people connected on Facebook apps could help people help each other. If we could capture the outpouring of humanity that was unfolding in real time, we could move even more people to seek or offer support through the Covid Support Hub.

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