To connect a discerning, street- savvy audience with Foot Locker's exclusive Converse Winter Boot collection using existing images from a press shoot. To extend the TV, Web and Press, through Point Of Sale in a fashion more meaningful than 2d posters.

The key objective was to produce a striking and memorable Point Of Sale idea that expanded the 'Tape Art' theme produced for the TV and Web and one that would capture the attention and imagination of our target audience.

The initial limited edition was 'sold out' in its first week. Having ignited conversations between Foot Locker customers and shop staff, these inspiration pieces gave the audience the opportunity to see in depth the creative process of Europe's leading street artists whilst sparking excitement around Foot Locker's exclusive Converse Winter Boot collection.

We designed a series of 'books 'exclusively available at point of sale, each capturing a visual story of the campaign's 'Tape Artists' at work across their canvas, the streets of East London. Featuring the Converse Winter Boot collection, the reportage photography captures the energy of the artists at work, the playful design of the typography reflects torn pieces of tape used to create the huge 'Tape Art' images whilst the words tell the story of duck tape itself.