Outdoor > Ambient
LEO BURNETT FRANCE, Paris / MIMI FOUNDATION / 2014
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AmbientExecutionDescription
20 cancer patients were invited to a studio. Their hair and makeup were done but they could not watch the transformation. A picture immortalized the moment they opened their eyes. This discovery allowed them to forget the illness if only for a second. The collected photograph were exhibited as a print in the hospital were the Mimi Foundation wants to open new support and wellbeing center.
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