Film Craft > Film Craft

37 DAYS

LEO BURNETT FRANCE, Paris / ATLANTIC GROUP / 2015

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

BriefExplanation

We built a cube divided into two sections heated by two electric heaters. In each section: hibernating life forms, and blocks of ice positioned in order to irrigate the growing vegetation as they melt. The cube was brought to British Columbia, at 2400 meters above sea level in temperatures as low as -30 ° Celsius.

Using time-lapse, we filmed the Cube experiment during 37 days. Thanks to continuous and accurate temperature monitoring, this temporary installation managed to give birth to many flowers in an environment hostile.

Execution

The music is an original soundtrack specially composed and arranged to fit the storyline and underline the most moving moments.

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Direction

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