Film > Internet Film

IF ONLY FOR A SECOND

LEO BURNETT FRANCE, Paris / MIMI FOUNDATION / 2014

Awards:

Silver Cannes Lions
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Case Film

Overview

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Overview

BriefExplanation

“You know what I miss the most ? being carefree”

(Katy, diagnosed with cancer)

Here is the sentence that inspired the «if only for a second» project.

20 cancer patients were invited to a studio.

Their hair and makeup were done but they could not watch the transformation.

A photograph immortalized the moment they opened their eyes.

The surprise allowed them to forget the disease, if only for a second.

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