Cannes Lions

HEATERS

LEO BURNETT FRANCE, Paris / ATLANTIC GROUP / 2015

Awards:

2 Gold Cannes Lions
2 Bronze Cannes Lions
4 Shortlisted Cannes Lions
Case Film
Supporting Images
Case Film
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Supporting Content
Film
Online Video
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Overview

Entries

Credits

Overview

Description

There is no restrictions concerning electrical heat in France.

Execution

The first step of our communication plan is to send journalists and electric heating retailers individual flowers from our temporary installation in British Columbia. Each flower is fixed in a block of resin. The second step is to use the media coverage generated by the journalists and the support of electric heating retailers to make the campaign's website heatislife.com known to the public.

Outcome

The media coverage helped to see electric heating and its French leader, the Atlantic Group, in a new light by reminding everyone of a simple truth: that heat is life.

Since the campaign has just been launched (on the 15th of April 2015), it is too early yet for substantial results.

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