Outdoor > Ambient

SORRY I SPENT IT ON MYSELF

ADAM&EVEDDB, London / HARVEY NICHOLS / 2014

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

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Christmas is all about giving, sharing and caring. But not at Harvey Nichols the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The Sorry I Spent It On Myself Gift Collection. A range of budget presents that we created so people could spend less on others. And more on themselves. The range was available to buy at all Harvey Nichols stores across the UK, as well as online. All the products just short of 30,000 were sold out in three days

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