We invited famous cartoon characters to became bald to spread the message: “A child with cancer deserves to be seen just like any other child”

For the launching of the campaign, we created an exhibition and a special cinema session for GRAACC’s patients, the largest hospital for the treatment of childhood cancer in Latin America. Kids watched the cartoons with their favorite characters transformed, but acting normally.

As the result, children with cancer felt immediate identification with the baldies characters and from that moment on they felt like a regular kid again.