LIONS Creativity Report Series 1: Back to Brand

LIONS Creativity Report Series / 24 August 2023

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24 August 2023

Conventional thinking around short-term performance marketing versus long-term brand building is being challenged. The most successful brands are using their heritage, focusing on product benefits and using innovative channel planning to cut through. Use this report, the first of five in the LIONS Creativity report series, to learn from their example and go back to brand.

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