LIONS State of Creativity Study 2023

The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023. Key findings show that above all, the industry believes that having a clear creative vision and strategy is critical to success. Amplifying creativity through structure, making short-term tactics work in tandem with brand-building, and collaborating meaningfully with the creator economy are also top of mind. Read the report to learn what’s preoccupying the industry right now, what’s influencing the state of creativity around the world and how creativity is being used most effectively.