Cannes Lions
McCANN HEALTH, Sao Paulo / HOSPITAL LEFORTE / 2019
Overview
Entries
Credits
Background
Ayrton Senna is one of the greatest F1 drivers in the history of the sport and a national hero.
Hospital Leforte is the official hospital of F1 in Brazil.
Execution
The film is a mix of animation techniques that tell a true story about an F1 accident at the Belgian GP in 1992 that could have been fatal, but it was not thanks to the heroic act of Ayrton Senna. The story is told from the point of view of the track so the perspective of the scenes are from the bottom up, bringing a fresh aesthetic to the film. The animation is a tribute to the pilot Ayrton Senna and it was released on the date of his death. The movie has 1 min 46 seconds, the time of the best lap ever done on this track.
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