Cannes Lions

1 minute 46 seconds

McCANN HEALTH, Sao Paulo / HOSPITAL LEFORTE / 2020

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Overview

Idea

We personified the point of view of the track itself, presenting her perspective on the heroic attitude of the driver Ayrton Senna when he faced the serious accident suffered by his racing colleague, Frenchman Erik Comas, in one of the training sessions of the 1992 GP.

Execution

A multidisciplinary team of visual, sound and digital artists was brought together to give life and voice to Spa Francorchamps, the fastest running track in the world. The video film is exactly 1 minute and 46 seconds, the fastest lap ever recorded on this circuit. His efforts resulted in an art video with the unique point of view of one of the most memorable moments experienced by the track: when Ayrton Senna, stopped his car to save the life of Erik Comas who had been injured, remaining by his side until the rescue. More than that, Senna saved the rescue team, because the car was about to explode. The search for an original language, in a process that lasted 6 months of studies, tests and technology development, that transmitted the voice and life of the track, bringing together real coal, earth and sand and a series of digital interventions, created a unique style.With the production of filmed visual effects, designed and digitized, with techniques created to make the video come true, this digital work of art was transmitted through the digital channels of Leforte, the Official Hospital of Formula 1 in Brazil, making the brand even more relevant in technology and fast service.

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1 Cannes Lions Award
1 minute 46 seconds

McCANN HEALTH, Sao paulo

1 minute 46 seconds

2019, HOSPITAL LEFORTE

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