The 10 Cane Films are part of a launch campaign created to launch LVMH's first Premium Rum in the US. We created a magazine, billboards, wildpostings, web-site, print, stationary, pens, swizzle sticks... and more to give them their overall branding and get the message out. The films were shown at all the tasting parties around the country, as well as projected outside on walls in New York City.