The media team designed a plan to create impact through spectacular units and 'translate' the campaign through frequency of the message. Alternate media vehicles were also recommended in order to simplify the message while keeping the tonality of the campaign. The Moet creative was developed and utilized in Europe, where the brand has strong awareness. Unfortunately, Moet has limited historical advertising support in the U.S, and, as a result, the brand had low awareness and the campaign potentially had insufficient 'stopping power'.