In 2019 Citroën celebrated 100 years of history.

In Argentina, Citroën is an iconic brand, and Argentinians we love history, ours and world’s. So, we wanted to celebrate the anniversary in a special way, honoring Citroën´s history along with world's history.

In 2019 Citroën celebrated 100 years of history.

In Argentina, Citroën is an iconic brand, and Argentinians we love history, ours and world’s. So, we wanted to celebrate the anniversary in a special way, honoring Citroën´s history along with world`s history.

The French brand Citroën celebrated a century of life during 2019 with an impressive graphic story that recounts the progress of the world year after year and how the company has been part of that evolution. In this way, his landmarks and models accompany the most important political, social and cultural events from that distant 1919 to the present day in a series of beautiful illustrations.

In order to make this possible, we had to recollect a great amount of data about history and about the brand, that nurture the illustrations and book.

We told a story through 100 illustrations that describe the progress of the world and how Citroën is part of this future ahead. Every year is one piece. And each illustration, accompanied by a reference text that tells the milestones of the year and the Citroën model in vogue at the time. Also, all the 100 pieces come alive (motion design) and can be viewed and downloaded from www.citroenargentina.com.ar/centenario for Desktop or Smartphone.

During October and November 2019, the illustrations and the story of the brand were the attraction of different media headlines, such as La Nación, Los Andes, Total Medios. The centenary of the brand took over the traditional and advertising media.

The news manages to expand internationally reaching sites like THE DRUM and AD AGE.

Memories and stories with the brand on social media conversations showed that the campaign make an impact on the relationship between the audience and the brand.

With a nostalgic and melancholic tone, the illustrations incited fans to tell and share their memories with the brand.