Cannes Lions

ANTI DRINK DRIVING MESSAGE

DUEZT EURO RSCG, Sao Paulo / CITROEN / 2004

Film

Overview

Entries

Credits

Overview

Description

In order to make people aware that they must not drink before driving a vehicle, we used the bottle itself as a car and common objects on a counter of a bar as people that are run over by the car.

Similar Campaigns

12 items

Shortlisted Cannes Lions
A CLUB OF MIRACLES

AMBER CHINA, Shanghai

A CLUB OF MIRACLES

2023, VOLVO

(opens in a new tab)