Cannes Lions
ANR.BBDO, Gothenburg / RENAULT / 2005
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We see a gang playing street basketball. In the foreground, a Renault Modus is parked with the skylight open. A shot misses the hoop and bounces down through the skylight. A long arm emerges through the skylight and shoots for the hoop. Renault Modus. A small car for big people.
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