Cannes Lions

1000% BETTER BANNER

LAVENDER*, Sydney / WESTPAC / 2013

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Our challenge was to sell car finance in the year's most competitive months, with competitors offering discounted rates. Our strategy was to engage customers online and help them in their search for their dream car.

Every car the customer clicked on, we pulled into the banner. Then provided a bespoke calculation for how much that car would cost with Westpac Finance. This then followed the customer to the landing page, where they could fine tune different repayment scenarios.

The banner achieved 1000% percent increase in clicks, 49% increase in car loan applications and exceeded the sales target by 53%.

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