Cannes Lions

Westpac Rescue Rashie - Turning children's rash vests into CPR signs

WESTPAC, Sydney / WESTPAC / 2018

Presentation Image
Presentation Image
Case Film






In the summer of 2016, drownings over took road deaths as the leading cause of accidental death in Australia. As a brand committed to helping Australians in the moments that matter, Westpac needed to actively live its purpose. Westpac Rescue Rashie put paediatric CPR instructions on to rash vests. Featured under a zipper and using sublimation printing, the instructions were placed to be at the fingertips of the rescuer.

Since launch Westpac Rescue Rashie has earned over $1.7million in media coverage and achieved an ROI of 1:169.68. Westpac Rescue Rashie has also gained interest from international swimming schools and been promoted at TED.

Similar Campaigns

12 items

However you make it, we’ll help you save it.

DDB , Sydney

However you make it, we’ll help you save it.


(opens in a new tab)