Nike 10K would be a race between nations. The spot shows an Argentinian runner defeating the rest of the participants from other countries. The characters of the runners are all made of the famous sticky-notes. Our goal was to cheer Argentine runners so they give everything they’ve got to leave a mark in the rest of the countries. The spot is a stop motion video. The runners are animated human figures made of sticky-notes in different colors. The Argentine “paper” figure defeats the participants of the other countries while running through different scenarios of the city of Buenos Aires.