Cannes Lions

#11

RADICAL MEDIA, New York / NIKE / 2019

Film

Overview

Entries

Credits

Overview

Execution

This films opens with, NBA superstar, Kyrie Irving and his father, Drederick, walking into the empty TD Garden, where the Boston Celtics play. They joke around with each other as they take to the court. They shoot around and play one on one basketball, as we hear a voice over from Kyrie describing what his father means to him. He explains how his mother passed away when he was young so his father had to give up his basketball career to raise Kyrie and his sister. We see intimate shots of Kyrie and his father playing as Kyrie says, "he sacrificed his dream, so that I could live mine." His father is the reason he wears the number 11 and he wants "to be the reason no one else will." The films ends with a wide shot of just Kyrie and his father playing in the empty TD Garden.

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