Cannes Lions

OLD NAVY MENSWEAR

CAMP+KING, San Francisco / OLD NAVY / 2012

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This campaign reminded men that they don't want to look or dress like "that guy." Each commercial featured a different fake clothing brand that men wouldn't be caught dead in. The type of people that wear this type of clothing are the butt of everyone's jokes. Each commercial instructed men to dress like a guy, just not that guy.

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