Cannes Lions
180LA, Santa Monica / ADIDAS / 2012
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You really only need to know one thing: this commercial is for Derrick Rose, the reigning NBA MVP, who plays for the Chicago Bulls. Of course, it wouldn’t hurt if you also knew that the Boston Celtics are green and white, the LA Lakers are purple and gold, the Dallas Mavericks are blue and white and the Miami Heat are red and gold. All the best NBA teams in the league are represented in this spot as Derrick’s foes. A nuance that was loved by NBA fans across the country and pointed to countless times on blogs, posts and YouTube.
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