Cannes Lions
R/GA PORTLAND / JORDAN BRAND / 2017
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Description
A celebration of two NBA legends plays out as though they’re sharing the court to commemorate Russell Westbrook breaking Oscar Robertson’s 55-year-old, single-season triple-double record.
The seamless on-the-court action drives to the tune of Stevie Wonder’s unmistakable “Higher Ground”, culminating with Westbrook’s personal rhetorical mantra, “Why Not?”
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