Cannes Lions

Triple Double Record? Why Not?

R/GA PORTLAND / JORDAN BRAND / 2017

Film

Overview

Entries

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Overview

Description

A celebration of two NBA legends plays out as though they’re sharing the court to commemorate Russell Westbrook breaking Oscar Robertson’s 55-year-old, single-season triple-double record.

The seamless on-the-court action drives to the tune of Stevie Wonder’s unmistakable “Higher Ground”, culminating with Westbrook’s personal rhetorical mantra, “Why Not?”

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