Cannes Lions

ONE STEP ON THE STIPPLE

MINDSHARE, Milan / NIKE / 2013

Presentation Image

Overview

Entries

Credits

Overview

Execution

We used the real images from the European Championship photo gallery. Hotspots were positioned on 4 slots boots worn by Nike players to create an immediate link between football players and their boot.

Each hotspot revealed product name, price and shop button that points to the Nike E-Commerce page.

Outcome

65000 photo views. 63000 hotspot mouse-over. +97% interaction rate.

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