Cannes Lions
MINDSHARE, Milan / NIKE / 2013
Overview
Entries
Credits
Execution
We used the real images from the European Championship photo gallery. Hotspots were positioned on 4 slots boots worn by Nike players to create an immediate link between football players and their boot.
Each hotspot revealed product name, price and shop button that points to the Nike E-Commerce page.
Outcome
65000 photo views. 63000 hotspot mouse-over. +97% interaction rate.
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12 items