Cannes Lions

NIKE FREE TRAINING SHOES

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2005

Film

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Overview

Description

‘Power To Your Feet’ explores the relationship between athletes and their feet, whether they are providing stability or locomotion, acting as shock absorbers or enabling both power and control. We see athletes – both famous and unknown – running, dipping in mud, climbing, swimming, balancing and kicking.

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