Cannes Lions

RIPPLE

BISCUIT FILMWORKS, Los Angeles / NIKE / 2015

Film

Overview

Entries

Credits

Overview

Description

The spot traces Rory McIlroy’s beginnings and how Tiger Woods inspired him as he worked his way up from childhood to the amateurs to today’s #1 PGA ranking.

Execution

TV announcer

DAD: Oh here ya go, he’s going to get this one. He is, look at that.

DAD: They’re all only wearing red jumpers on Sunday, now.

Cheers, TV announcer

DAD: Right, that’s it. I can’t even see that one.

YOUNG RORY: Oh, just a couple more.

Fans cheering

YOUNG RORY: Stay up…

YOUNG RORY: Yes!

DAD: Well, how’s he getting on?

YOUNG RORY: He’s four under.

DAD: What hole is he on?

YOUNG RORY: He’s on 14th.

DAD: That’s sweat, isn’t it?

MOM: You warm enough?

YOUNG RORY: I’m warm enough, yeah.

TV announcer

MEDIA: So, when do you think you’ll turn professional?

TEEN RORY: I’m really enjoying it at the moment. I know I have to keep working hard to keep getting better and better.

Announcer

TIGER WOODS: Good shot.

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