Cannes Lions
BISCUIT FILMWORKS, Los Angeles / NIKE / 2015
Overview
Entries
Credits
Description
The spot traces Rory McIlroy’s beginnings and how Tiger Woods inspired him as he worked his way up from childhood to the amateurs to today’s #1 PGA ranking.
Execution
TV announcer
DAD: Oh here ya go, he’s going to get this one. He is, look at that.
DAD: They’re all only wearing red jumpers on Sunday, now.
Cheers, TV announcer
DAD: Right, that’s it. I can’t even see that one.
YOUNG RORY: Oh, just a couple more.
Fans cheering
YOUNG RORY: Stay up…
YOUNG RORY: Yes!
DAD: Well, how’s he getting on?
YOUNG RORY: He’s four under.
DAD: What hole is he on?
YOUNG RORY: He’s on 14th.
DAD: That’s sweat, isn’t it?
MOM: You warm enough?
YOUNG RORY: I’m warm enough, yeah.
TV announcer
MEDIA: So, when do you think you’ll turn professional?
TEEN RORY: I’m really enjoying it at the moment. I know I have to keep working hard to keep getting better and better.
Announcer
TIGER WOODS: Good shot.
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