Cannes Lions

NIKE

ECCETERA PRODUZIONI AUDIO, Milan / NIKE / 2007

Overview

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Overview

Description

This campaign was conceived as soon as the final whistle blew on the World Cup. It was created for Nike Italy, who sponsors several of the cup-lifting heroes and, for the occasion, produced a line of golden boots called Celebration. These radio-commercials recall a long period of time -from the 40ies to the late 60ies when Italian-made products were the pride of the nation, advertising was charmingly naïve, and jingles where business as usual. Each of the commercials features one Italian player masquerading as a fictional Italian product, each one of the commercials is treated in a different style, each one of them is hinting at a popular “vintage” Italian radio campaign.

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