The creative execution is on line with the channel, MTV. The impact is based on the things that the show offers, things that happened in normal teenager life but in a very competitive context and following a big dream, to became a professional player. The edition and soundtracks are also a big issue in the execution because both of them are on line with the teenager tendencies and preferences.

A great amount of young people that had never been recruited before by any brand and their recognition towards Nike, as a sports allied and innovator when it’s time to show it.

Joga TV was watched by five hundred thousand people per week, managing to surpass the historic average the channel had at that precise time.