Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2009
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Tell the world the courageous story of Paralympic sprinter, Oscar Pistorius – the man who runs without legs.Shot in his hometown of Pretoria South Africa, the ad tells Oscar’s story through his own eyes and words, and focuses on the fact that whenever he has been told he can’t achieve something due to his disability, he has gone on regardless and has become a highly accomplished athlete. By championing his talents beyond athletics: his prowess at water-polo, rugby and motor-cross, defying the critics and naysayers at every turn – the commercial highlights his achievements as even more extraordinary.
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