Cannes Lions
72ANDSUNNY, Los Angeles / NIKE / 2012
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The world is a stage. In a celebration of individuality and creativity, Nike defined "Just Do It" for the first time through action sports. Inspired by the progression and creativity in both action sports and the art of making music, Nike’s top Action Sports athletes perform in the mother of all jam sessions and invite a new breed of athletes to take the stage and own the spotlight.
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