Cannes Lions

Create Your Own Game

SMUGGLER, New York / ADIDAS / 2016

Film

Overview

Entries

Credits

Overview

Description

Some of the finest footballers that have ever stepped foot on this planet star in this 60-second ad from Adidas. The commercial begins with a young athlete sitting on the sidelines of a field watching soccer players practice. When he pulls his phone out, he starts a social media post to announce to the world of his arrival, and that he's here to be legendary. Instead of drawing inspiration from his heroes like Messi, Bale, Müller, Özil and Rodriguez, he now views them as his competition. The young athlete preaches of carving an independent path to create their own legacy and advises against being a follower.

Outcome

We traveled to the following cities/counties to shoot Adidas: Barceleona/Spain, Madrid/Spain, Munich/Germany, London/England. Our traveling crew from the U.S consisted of a Producer, Director, 1st AD, Production Supervisor, & Director of Photography. We worked with our production partners in these countries to find us the best local crew, including some incredible local Production Designers. We were definitely under budgetary constraints in that we often had a limited amount of time with each of the players as well as the stadiums and practice facilities. We were given the task of filming never before seen shots of famous footballers. This was achieved by testing and retesting the latest, most bad ass new fangled rigs from the GoPro community, and even building some of our own new rigs. Those, mixed with gorgeous anamorphic lenses and Dave Devlin’s distinct vision, helped achieve the shots that we needed for this film. We faced many challenges.

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