Challenge:Adidas launched a Kevin Garnett Limited Edition Shoe call "Long" which means "The Dragon". This shoe was designed for the Chinese market only. In conjunction with a PR event, our brief was to launch the shoe online in conjunction with the event.

Solution:Just like the western version of the dragon, the Chinese dragon can also blow smoke and fire. Launch the shoe by blowing through your microphone, revealing it under a cloud of red smoke.Results: During a 15 day period, 134,401 users interacted with this banner.