Sunsets on the beach, winter nights by the fireplace, prince charming on his white horse. Traditional wedding ring advertising is filled with the worn clichés of storybook romance and perfect, happy moments.But the truth is, every relationship has ups and downs, and most couples will have overcome many challenges before they decide to get married.Real love isn’t easy. That’s why it’s so precious.

Love is full of twists and turns. The ones who make it are the ones who don’t give up. So we came up with a theme that celebrates the power of love – “Against All Odds”.Inspired by puzzles that challenge your patience and perseverance, this Wedding Ring Rack is a parallel analogy of how difficult love really is. Just as it’s hard for a couple to make it to marriage, it’s not easy to get to these wedding rings.But whether it’s for love or these wedding rings, it’s worth the effort.

The Wedding Ring Rack was displayed in stores. The theme and the design offered a new angle on love, and triggered consumer interest by truly engaging them in trial. Shop visits increased by 50% and sales grew 20% from the previous year.