Cannes Lions

BLOW UP

180LA, Santa Monica / ADIDAS / 2013

Case Film

Overview

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Overview

Description

This spot is rooted in a truth that every athlete lives by: what you did last season doesn’t matter. All your successes. All your failures. They don’t mean a thing. If you want to make an impact next year, you better forget about what you did last year. You better blow it all up. And start training for what's next.

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