Cannes Lions

172 UNIQUE POSTERS FOR 172 KILLED WHALES

ARANDJELOVIC ADVERTISING, Beograd / SEA SHEPHERD / 2017

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Overview

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Credits

Overview

Description

We used fences as a harpoons. We spiked the unique posters on the fences.

Over the last years we have taken hundreds of high resolution whales pictures in the pacific ocean. With this background we were able to produce one unique poster for every whale killed.

Execution

Over the last years we have taken hundreds of high resolution whales pictures in the pacific ocean. With this background we were able to produce one unique poster for every whale killed. We used fences as a harpoons. We spiked the unique posters on the fences.

Outcome

We generated awareness for Sea Shepherd and the whales. Many newspapers wrote about the exhibition.

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