To promote its 2006 World Cup and +10 campaigns, along with the World Cup match ball, adidas Australia enlisted Sputnik Agency to create a website targeting males aged 16-18. Sputnik Agency responded with a world-first soccer trivia tour of the world using Google Earth. Utilising the embedded web browser within Google Earth, we presented a Flash-based game interface that automates locations of the globe. Using the locations as clues to navigate through the game, users compete for signed match balls. An exciting concept and unparalleled exercise in tool integration, the game was five times more successful than anything adidas have experienced.