Cannes Lions

2006 WORLD CUP SPONSORSHIP

CARAT CHINA, Shanghai / ADIDAS / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The Metro City Building wrapping has generated phenomenal interest for adidas. It’s a “first” and it is one of the largest buildings ever to be wrapped in China.As the XJH landmark site was transformed into the adidas Match Ball, multiple outdoor sites and other media vehicles were used in support of all three phases.A teaser phase built up excitement. The launch created impact and involvement and the post-wrappings sustained interest in the idea.

Outcome

Significant press coverage both inside and outside of China of the giant ball. The Football Festival had strong TV coverage in youth programming on Shanghai TV. Standout and high awareness that adidas is football and “Impossible is nothing” amongst our target audience.

Similar Campaigns

12 items

adidas x DFB Euro 2024 jersey home

JUNG VON MATT AG, Hamburg

adidas x DFB Euro 2024 jersey home

2024, ADIDAS

(opens in a new tab)