Cannes Lions

200EX

PARTNERS ANDREWS ALDRIDGE, London / ROLLS-ROYCE MOTOR CARS / 2010

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Overview

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Credits

Overview

Outcome

Hot prospects for the Ghost rose by 6,910 in 6 months.It’s not possible to attribute individual communications to leads to dealers due to the private nature of client/dealer relationships.

We were able to track online activity: 223,858 visits to the microsite - all viewed our new interpretation of the Spirit of Ecstasy.Brand film watched over 120,000 times on youtube.com.Positive mentions online against the brand objectives: +387% during the campaign.Average email open rate: 63%Average click through rate: 67% - cost per response: 78pCost per lead: £71.08Cost per hot prospect: £116.29Cost per intended purchaser £551.92

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