Cannes Lions

Rolls-Royce 'One of One'

HAVAS LONDON, London / ROLLS-ROYCE MOTOR CARS / 2018

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Overview

Description

We open in a dark underwater space. Light shines from above, bubbles rise in the void. We begin to see contours in the darkness, unable to discern any clear form. Suddenly, an abstract close-up of a billowing fishtail comes into view. We cut and it appears centre frame swimming away from the viewer. We now see light travelling slowly across what could be metal or water. Our fish appears again, in full profile. It’s huge tail undulates as it is introduced as ‘BETTA SPLENDENS. SIAMESE FIGHTING FISH’. Our shots become wider now, as we realise the hints of contours throughout belong to the Rolls Royce Phantom. The visual metaphor continues – as our fish’s tail twists in the darkness, the signature grill of the Phantom drives into frame. Our fish slinks further away. Headlights on, the Phantom drives towards us. Titles appear, ‘UNIQUE HAS NO RIVAL’. ‘PHANTOM’. ‘ONE OF ONE’.

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