Using various forms of online media, we were able to hijack the world’s most viewed homepage; MSN and its web search engine Bing. In doing so, we created an online test-drive within Bing’s image search results which showed off a plethora of features that set the SLK apart from competitors. We used banners, MSN’s homepage and Bing to maximise the way in which consumers interacted with the brand in a digital sense.

Results to follow as campaign is still in the early stages of running.