Cannes Lions

2011 SLK LAUNCH

NET#WORK BBDO, Johannesburg / MERCEDES BENZ / 2011

Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Using various forms of online media, we were able to hijack the world’s most viewed homepage; MSN and its web search engine Bing. In doing so, we created an online test-drive within Bing’s image search results which showed off a plethora of features that set the SLK apart from competitors. We used banners, MSN’s homepage and Bing to maximise the way in which consumers interacted with the brand in a digital sense.

Outcome

Results to follow as campaign is still in the early stages of running.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Dream Makers

WIEDEN+KENNEDY, London

Dream Makers

2018, HONDA

(opens in a new tab)