Cannes Lions

TOYOTA FCV PLUS

PARTY, Tokyo / TOYOTA / 2016

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

Energy is a serious issue around the world.

Toyota's proposal for the next generation hydrogen automobile "FCV PLUS" is not merely an eco-friendly vehicle, but an "energy car" that generates and shares energy with society, serving as the core of smart grid.

At the Tokyo Motor Show 2015, the stars of the debut presentation for FCV PLUS are children who will be living that future.

We invite children actually visiting the Tokyo Motor Show to enter and play in the interactive space of the dome theater featuring 360-degree projections. The actions of the children then become a presentation for the future hydrogen society. Time-slipping to the future, generating hydrogen along with the car, and sharing the energy created by the car with everyone...

This is a sneak preview of the bright future of children, the next generation leaders.

Execution

At the Tokyo Motor Show 2015, the stars of the debut presentation for FCV PLUS are children who will be living that future.

We invite children actually visiting the Tokyo Motor Show to enter and play in the interactive space of the dome theater featuring 360-degree projections. The actions of the children then become a presentation for the future hydrogen society. Time-slipping to the future, generating hydrogen along with the car, and sharing the energy created by the car with everyone...

This is a sneak preview of the bright future of children, the next generation leaders.

Outcome

Visitors: 812,500 people

Participants: 1,000 children

Show: 100 times

Similar Campaigns

12 items

Start Your Impossible: The Dual Heroes

ADK, Singapore

Start Your Impossible: The Dual Heroes

2019, TOYOTA

(opens in a new tab)