Cannes Lions

2015 Safety Video

MCGARRYBOWEN, New York / UNITED AIRLINES / 2016

Film

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Overview

Description

This 2015 Safety Video for United Airlines not only demonstrates the FAA regulated safety features of the aircraft, but also represents the global reach of the airline and works as a piece of onboard entertainment for passengers. Each vignette shows real United employees delivering different safety messages while highlighting unique destinations around the world. The music features a new version of Rhapsody in Blue – rearranged and orchestrated to be region specific, using various instruments and authentic textures in order to punctuate United’s global reach.

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