Cannes Lions
MCGARRYBOWEN, New York / UNITED AIRLINES / 2016
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This 2015 Safety Video for United Airlines not only demonstrates the FAA regulated safety features of the aircraft, but also represents the global reach of the airline and works as a piece of onboard entertainment for passengers. Each vignette shows real United employees delivering different safety messages while highlighting unique destinations around the world. The music features a new version of Rhapsody in Blue – rearranged and orchestrated to be region specific, using various instruments and authentic textures in order to punctuate United’s global reach.
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