Eurobest

The Epic Volley

JCP, Oslo / SCANDIC HOTELS / 2016

Case Film
Supporting Content
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Overview

Entries

Credits

Overview

Background

Scandic is the leading hotel chain in Norway and Sweden. A key target group for Scandic is sports groups and organizations, and they have developed a unique offering for this client segment, covering services such as own gyms, a unique lunch & dinner concept and rooms especially designed for sports teams. Scandic is in other words built for sports.

Scandic wanted a entertaining activity directed towards sports groups and organizations, by utilizing their partnership with Rosenborg, Norway's most famous football club.

The objectives were to underpin Scandic's position as a hotel chain built for sports, strengthen its brand image, and attract attention to the campaign.

Execution

The players nervously entered the roof of the hotel and from there they could peek over the ledge of the no-fenced area, down to their home pitch of Lerkendal. The conditions were rough. After six players had done 44 attempts in strong winds and freezing conditions, Pål Andre Helland passed a perfect ball to Mike Jensen who managed a truly epic volley!

After airing on TV2, Norway biggest commercial TV-channel, the film was launched organically on Scandic's Facebook page (160k followers) and shared by Rosenborg FC (220k followers). Keeping in mind that Norway is a nation of just 5,2 million inhabitants, this gave a good start to the spread in social media.

The campaign was also taken out in traditional media, such as airport ads through Clear Channel’s network, paid advertising on Facebook, and various print ads.

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